The brand positioning of ARCFOX is: a high-end intelligent new energy vehicle brand that pursues ultimate performance and innovative design.
ARCFOX is built in conjunction with top global resources such as Daimler, Magna, and Huawei, and has released the world’s first commercial platform equipped with 5G technology – IMC intelligent module standard architecture. Backed by the strength of the national new energy vehicle technology innovation center, ARCFOX implements a fully intelligent technology platform strategy and is committed to creating a family product matrix of “high-performance racing cars + mid-to-high-end smart family cars + driverless smart terminals”.
The ARCFOX brand name consists of two parts. The first is “Arc”, which represents the impossible, symbolizing persistence in oneself, not being afraid of challenges, daring to break through, and pursuing brand personality. “Fox” means “fox”. Fox represents wisdom, elegance and sensitivity, which is extended to the brand characteristics of understanding human nature, possessing wisdom and creativity, and being rich in aesthetics.
