As a pioneer in smart cars, Baojun Automobile takes youth, technology, intelligence and connectivity as its brand genes. As a new brand under SAIC-GM-Wuling, Baojun is using new logic to interpret the smart car proposition, and has always actively responded to national policies and catered to consumer needs, from product research and development to corporate strength, and is moving towards the “smart car pioneer”.
Its brand is positioned as a “reliable partner”, with the brand spirit of “optimism, enterprising, steady and reliable, shrewd and confident”, aiming to provide consumers with “valuable automotive products that they are proud to own”, and with ” International standards and high reliability, low ownership and use costs maximize customer ownership value and exceed customer expectations” is the brand declaration.
