In 2019, Honda sold approximately 4.83 million units, ranking seventh in the world; of which, the Chinese market contributed approximately 1.55 million units, accounting for approximately one-third. In 2019, Dongfeng Honda Motor Co., Ltd. and Guangqi Honda, Honda’s joint ventures in China, ranked eighth and tenth respectively in domestic passenger car sales. On April 25, 2021, Honda Motor CEO Toshihiro Mibe said that the company plans to increase the sales ratio of electric vehicles and fuel cell vehicles to 100% by 2040
Honda operates in a flexible manner. The Honda branch established in the United States surpassed Chrysler Automobile Company in sales in the U.S. market in 1991 and ranked third. Honda’s Accord and Civic vehicles have been rated as the best quality and most popular vehicles by users over the years. In Europe, Honda has also established a branch in the UK.