Hongqi is a high-end automobile brand directly operated by China FAW. Since the establishment of the Hongqi brand in 1958, Hongqi sedans have long been used as review cars for major celebrations in China and are one of the representatives of China’s national high-end automobile brands. On January 8, 2018, China FAW released the new Hongqi brand strategy, taking “Chinese-style new noble sophistication” as the brand concept.
On January 8, 2023, the Hongqi brand new energy vehicle global strategy conference was held in Guangzhou. It reviewed the development history and fruitful results of the Hongqi brand in recent years, and officially released the Hongqi brand new energy brand architecture, brand LOGO, design language, and technology. The platform and product planning describe a grand vision for a new travel ecology in the future for global users.
