The brand name “IM” means Intelligence in Motion, which is a rational thinking on the evolutionary direction of smart cars: focusing on the deep intelligence of the entire vehicle, which is created collaboratively by artificial intelligence and human wisdom and achieves mutual success. The Zhiji Automobile brand considers all things with wisdom and diligently explores. In the era of artificial intelligence, the transformation of smart travel will be defined, created and realized by “us”.
The brand LOGO is a deformation of the letters IM and is also a unique mark created in the AI era. The design of the brand logo contains a digital code from 0 to 1, which is simple in expression and can be endlessly changed to create a new world. In the era of big data, this icon composed of 0s and 1s uses simple, friendly, and interconnected language to reflect the warm tension of smart technology. It uses artistic perception to express the voice of a reformer: to create a new era of smart travel with consumers in the new era.
