NIO is a smart electric vehicle brand registered in Shanghai on November 25, 2014. It was initiated and founded by Li Bin and has received investment from Temasek, Baidu Capital, Sequoia, Hopu, Lenovo Group, Warburg Pincus, TPG, GIC, IDG, Dozens of well-known institutions such as Joy Capital have invested, representing domestic high-end electric vehicles to participate in global competition. We are committed to creating a pleasant lifestyle for users by providing high-performance smart electric vehicles and the ultimate user experience.
NIO means A New Day. “NIO Weilai” expresses NIO’s vision of pursuing a better tomorrow and blue sky, and creating a pleasant lifestyle for users. The new logo consists of the sky, which symbolizes openness and the future, and the sky, which symbolizes action and the road forward, interpreting NIO’s brand philosophy.
