The Tank brand is a high-end luxury off-road SUV brand launched by Great Wall Motors. It uses “Tough Man’s Tenderness” as its brand proposition to open up a new category market.
The Tank brand has Great Wall Motors’ 33 years of experience in manufacturing off-road vehicles. The Tank brand has been planning its brand since 6 years ago. In China, no one knows how to build hard-core off-road vehicles better than the Tank. However, in the past market, the high-end vertical power structure layout patent has been blocked by top foreign off-road manufacturers for a long time. Coupled with the detachable balance bar, three locks and other configurations, brands such as Mercedes-Benz and Land Rover have become popular in China. High premium with “few competitors” in the off-road market. Data shows that Land Rover will account for as much as 33.1% of China’s high-end luxury SUV market in 2023. In other words, even though models such as the Tank 300 have successfully opened the door to China’s off-road market, Chinese brands are still rare in the high-end off-road market. The emergence of the Tank 700 Hi4-T has just broken the blockade of foreign brands on these hardcore off-road core technologies, adding new vitality to China’s high-end off-road market.
